Detroit Lions logo redesign by Emily Morgan focuses on the head of the Lion emblem with the words Lion making up its mane.
The concept design was shared on her TikTok account with many voicing their approval of the new take. She was also behind the logo redesign of the Seattle Seahawks.
The Lions has updated its logo multiple times over the course of its 94-year history. Before the 1950s many teams did not have formal logos. Detroit has worn strictly silver helmets since 1995.
After they changed the team name to Detroit Lions, they have used a lion design as their logo since 1952. The lion image has been the main feature of the team’s history.
The logo began as a simple and detailed image in natural colors, and over the year it evolved into a sleek and vivid symbol.
Detroit Lions New Logo In 2023
Detroit Lions new helmet design for the 2023 season shows the team’s logo from 1961 to 1969. It has a lion across a blue and silver stripe.
Lions revealed a new look with a new helmet design to celebrate their 90th year in the NFL with a special logo inspired by the 1960s team logo.
The 90th season logo will be revealed at Ford Field both for the 2023-2024 season within the stadium and on Lion’s uniform as a jersey patch that the team will wear all season.
They will be wearing a special patch with the logo that will be located on the upper left part of the jersey. The logo has No.90 on it along with Lion’s old logos.
Lions retro logo on the helmet features a blue-shell helmet with the club’s classical logo used during the 1960s. Mainly, the helmet is inspired by the Ford Mustang badge.
As per Lions, the alternate helmet will be worn for their game against the Las Vegas Raiders on Week 8 and in their Week 18 matchup versus the Minnesota Vikings on a Monday Night Football.
Lions unveil new alternate helmets.
Honestly, I think I need to see these with the uniform to have a real take on them. Cool design tho. pic.twitter.com/YKQvwqk4pM
— Albert Breer (@AlbertBreer) June 21, 2023
In the past, the alternate helmets for the Lions were rather boring. The logo was stripped and it was normally a silver helmet. Now, the new helmet will bring the classic 1960s logo. On the side of the helmet, two stripes in silver and blue serve as the backdrop for a lion gracefully prowling.
For the first time since the league permitted teams to have multiple helmet designs in 2022, the Lions will be donning a new and distinct helmet. The rule was originally made for teams to use only one shell to prevent more head injuries.
Detroit Lions Logos History
Detroit Lions logos history began in 1934. The first logo showed a white-haired blue lion with green eyes, on an orange backdrop with black bands on both sides.
Detroit Lions Original Logo
Detroit Lions original logo showed in 1935 had orange and blue hue. The lion had its mouth open and a football player with a rugby ball in his hands was looking right.
The player wore a red and blue outfit with a blue helmet, while the lion had a fading orange and yellow color.
It was a plain and charming logo, which was just a visual illustration of the team’s name and goal. The team emblem lasted with the Lions for around a decade.
White Lion Logo in 1946
Detroit Lions logo history in 1946 was completely new, modern, and more stylish than the previous one. The new badge was composed of two wide vertical stripes in blue and gray on a white background and a white lion silhouette in a thin blue outline.
The beast’s shape was on top of the stripes and had its legs extended going to the right. It shows the advancement and trust of the football club.
1970 – 2002
In 1969 the logo was redesigned again. Two stripes were removed from the background and the lion’s silhouette was now executed in solid blue with an outline in white and blue.
The position of the animal also changed from walking to jumping, which gave a more powerful and dynamic mood. The white-blue logo remained with the franchise for more than forty years.
2003 – 2008
The 2003 logo update changed the colors of the Detroit Lions slightly the blue outline around the image became black, making the drawing stand out more and showing the club’s professionalism and determination.
2009 -2016
In 2009, the blue lion’s figure gained some white detail. The emblem looks more lively and real as the curves gave a solid shape and a sense of speed and power. The edges were also updated, making the shape more realistic.
2017
The 2009 update only changed the color of the emblem’s edge, but the logo’s feel changed too. The black line became silver-gray, which made the image more elegant and stylish, showing Detroit Lions as a pro team and reflecting its expertise, authority, and seriousness.
Detroit Lions Throwback Helmet Design
Detroit Lions throwback helmet design features a blue helmet with a silver stripe down the middle and Lion’s old logo.
The symbol is a blue leaping lion with a white border and a slim blue edge. It signifies the power and bravery of the players, along with their professionalism and willingness to move forward and win.
The team’s all-gray outfit will go with a helmet that resembles the Ford Mustang logo. The Lions will show off the new helmet for the first time in Week 8 when they play with Raiders on Monday Night Football and wear them once more in Week 18 when they face the Vikings.
Moreover, Lion’s new helmet represents the history and legacy of the Detroit Lions, who are marking their 90th year in 2023.
Lions have not used this logo on their helmets in the past, but they have adopted it as their main symbol in the 1960s and as a component of other badges in recent years.
Detroit Lions Helmets History
Detroit Lions helmet history show the team wearing silver helmets with black stripes since 1948.
Lions appeared in gold helmets with silver stripes from 1950-51.
From 1961 to 1967, they were outfitted with a plain blue lion, two blue stripes, and a grey facemask. While the 1968-70 helmet saw only changes in white stripes along with the blue ones.
Their blue helmet along with a gold helmet and silver helmet was used between 1952 and 1960, according to Sportslogos.net.
From 1970-82, only a white edge around the lion sticker was added. Similarly, a blue facemask was added from 1983-2002.
The major three big changes were made druing 2003-08. They added a black mask, a black edge around the white edge of the simple blue lion, and a thin black outline around the stripes.
However, in 2009, the helmet remain the same as the 2003-08 style, with one exception. The emblem was changed to a more modern look.
Lastly, in 2007 the Lions changed the white-black edge around the lion sticker to a white-blue edge. The mask color also switched from black to silver. Finally, the stripes went from black-blue-white to just blue stripes.
During this time, the team wore plain silver helmets sometime since 1994.
Detroit Lions Alternate Uniforms In 2023
Detroit Lions alternate uniforms in 2023 consists of a a new design helmet with an all-gray alternate jersey.
The Lions will have new Nike uniforms in the 2024 season as revealed by Rod Wood, the Lions’ president, to the Detroit Free Press.
The last unveiling of new uniforms was made in 2017. The Lions Club uses Honolulu blue and silver colors and adds white for the uniform design.
Blue jerseys with white stripes and white pants with stripes in blue were used in home games. Similarly, the away games saw the players wear white jerseys and blue pants combo.
An alternate uniform of the Lions, the calmest and most elegant silver-gray jersey and pants with blue details and white numbers, will appear in the 2023 season games with a new design helmet.