Demi Rose Mawby, born March 27, 1995, is a British model and influencer. She grew up in Birmingham, England. Her Instagram following has made her one of the UK’s most recognized digital personalities.
Who is Demi Rose?
Demi Rose is a British model and social media personality from Birmingham. She built her early following through Instagram, sharing lifestyle and swimwear content that reached a global audience. Millions now follow her across platforms.
Beyond modeling, she has faced real personal loss. Both of her parents died within roughly eight months of each other, a period that shaped how she speaks about grief today.
Early Life of Demi
Demi Rose Mawby was born and raised in the Birmingham area of England, in the Sutton Coldfield neighborhood. Her parents were Barrie Mawby and Christine Mawby.
She attended New Oscott Primary School before moving on to John Willmott School. As a teenager, Demi experienced bullying because of her appearance. Despite that, she pursued modeling and later trained in beauty therapy at Walsall College.
She eventually relocated to the United States to build her career further. Miami became her home base as her modeling and influencer work expanded internationally.
Demi Age
Demi Rose is 31 years old as of 2026, born on March 27, 1995. Her zodiac sign is Aries, a fire sign often associated with boldness and ambition. She began building her Instagram presence around age 18.
Demi Ethnicity and Nationality
Demi Rose is British by nationality. She is of mixed British and Colombian heritage on her family side.
Her upbringing in Birmingham shaped her early identity before her career took her abroad.
She has spoken about how her background influenced her distinctive look, which she says drew attention, and unfortunately bullying, during her school years.
Demi Height and Weight
Demi Rose stands at 5 feet 2 inches, or about 1.57 meters tall. Her exact weight has not been publicly confirmed. She is known for a curvy figure that has become central to her modeling brand.
Photographers and brands have frequently highlighted her physique in campaign work throughout her career.
Demi Education (brief)
Demi attended John Willmott School in Sutton Coldfield before leaving formal education to pursue modeling. She later studied beauty therapy at Walsall College. She did not complete a university degree.
Instead, she built practical experience through early modeling jobs and social media growth, which became her real training ground.
Demi Career
Demi Rose’s career started on social media before expanding into modeling, music videos, and brand partnerships. Her path did not follow a traditional agency route at first.
Breakthrough Role / Career Start
Demi joined Instagram at 18 and began posting photos that quickly built an audience. Her early growth came from consistent posting rather than a single viral moment.
She later relocated to the United States around 2015 to pursue modeling more seriously.
That move opened doors to music video appearances, including work associated with DJ Khaled’s projects. Her visibility across platforms grew steadily during this period.
Notable Films / Projects
Demi has appeared in short film and music video content over the years, alongside her modeling work. She has also been featured in campaigns for PrettyLittleThing. Fashion Nova has also worked with her on past campaigns.
Her image has appeared across international fashion and lifestyle publications as her following grew. She has used these placements to expand beyond pure social media fame.
Recent Work
By the mid-2020s, Demi had continued modeling and brand partnership work while maintaining a large Instagram audience. She has also explored entrepreneurial projects tied to her personal brand.
Her online presence remains her primary platform for career visibility. She continues to post lifestyle and travel content that reaches millions of followers worldwide.
Demi Brand Endorsements
Demi Rose has worked with fashion retailers including PrettyLittleThing and Fashion Nova over the course of her career. These partnerships have combined sponsored content with product collaborations.
Her large Instagram following makes her an attractive partner for fashion and beauty brands.
Sponsored posts and campaign features have formed a steady part of her income alongside modeling work.
Demi Boyfriend
Demi Rose’s current relationship status is not publicly confirmed as of 2026. She has largely kept her personal life private in recent years.
In the past, she was linked to rapper Tyga in 2016, a relationship that drew significant media attention.
She was later connected to DJ Chris Martinez of the Martinez Brothers, after the two were spotted together in Madrid in late 2017.
That relationship reportedly ended in 2019. No current partner has been confirmed through reliable reporting.
Demi Net Worth
Demi Rose’s estimated net worth is $4 million as of 2026. Her income comes primarily from modeling contracts, brand endorsements, and sponsored content on Instagram.
Fashion and beauty brand partnerships have added to her earnings over the years. Her career also includes past reality television appearances that contributed to her public profile and brand value.
Demi Social Media
Demi Rose is active on Instagram under the handle @demirose, where she has built her largest following. She also posts on TikTok under the same handle. Her presence on X, formerly Twitter, rounds out her main platforms.
She uses these accounts mainly for lifestyle, travel, and modeling content rather than personal commentary.
The Bottom Line
Demi Rose built an international modeling career after growing her Instagram following from Birmingham beginnings. Her work has included campaigns with PrettyLittleThing and Fashion Nova.
She has spoken openly about surviving bullying as a teenager and later losing both parents within eight months of each other.
That openness has shaped how fans see her beyond the modeling images. Demi continues to post lifestyle and brand content to millions of followers in 2026.
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