CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
Nigeria behaviour towards home made goods have always been on the negative directions since the introduction of foreign goods, the reason behind this their act cannot be fat fetched, notably among them are poor quality of our home made goods. And the act of commanding respect and prestige through ostentation goods.
In this research some home made goods will be examined and compared with some imported goods, various authors opinions about this subject matter will be reviewed in the second chapter of this book under the heading literature review. The main aim of this research is to find out the consumption behaviour of Nigerian towards home made goods as compared to foreign goods. If their behaviour is negative correcting measures will be applied so as to change the impression to positive direction.
The major home made goods examined in this project include the following batteries, textiles materials, shoes, rice, tyres, leather bags, sewing threads motors, radio, candle, and hot drink. Comparisons will be made between home made goods and foreign goods in respect to quality price and life span.
Production of home made goods has ever been in existence even before the white tribe been from Europe colonized us, our fathers lived a life of their own only it has not improved extensively as a result of lack of adequate capital, technical know how and the use of crude implement.
Unsightly in Nigeria a great number of local manufacturers have spring up and their product are what make up the home made goods. The tremendous increase in the number of local manufacturers in Nigeria is due to development increase in population and changes in demand by individual consumers. But due to the existence of imported counterparts of such manufacturers goods local manufacturing industry are always off and on in their production process. Today one will spring up only to fold up tomorrow as a result of foreign competition thus, notably among them are the lacer petty manufacturers which are usually common folder.
STATEMENT OF PROBLEM
Nigerian behaviour towards home made goods have always been on the negative direction. This is due to the low quality of home made goods. The main aim of this research is to find out the consumption behaviour of Nigerians towards home made goods as compared to foreign goods. If there behaviour is negative corrective measures will be applied so as to change the impression to positive direction. Hence this study intend to provide answers to the questions.
SIGNIFICANCE OF THE STUDY
This research problem warrants investigation because Nigerian prefer foreign made than home made goods. If this continue it will lead to a great problem to the producer also the consumers and to Nigeria as a country which will lead to dependent in other countries. Hence a research study of this kind would come out with some useful result that will help to correct some local producers/manufacturers mistakes as well enlighten the masses on the way in which the problem would be reduced.