ABSTRACT
Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the impact of “marketing mix” in the accomplishment of organization objectives. Over the years, unfective marketing communication has had a negative effect on marketing mix, which makes is ask question. How much is marketing communication (promotion) appreciation in enhancing the positive outcome of other marketing variables. Marketing communication itself is the effort by a firm or company to design and disseminate information about it product existence, feature turns and the benefits to the target markets, using different medium. This study is expected to throw more light on how effective marketing mix (product, price, promotion, and place) can help accomplish organization objectives.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire
.