ABSTRACT
The aim of this research work is to know the impact of retailing on the marketing of fast moving consumer goods. A field study was used to collect data from the respondent.
The first chapter is the introductory chapter containing the introduction, history of chi retail Farmshop, statement of problem, statement of hypotheses, purpose of study, scope of study, limitation of study and definition of terms.
The second chapter which is the review of literature that retailing entails, roles of retail business in Nigeria, characteristics of retailer, reason for the establishment of retail business, types of retail outlet, mode of distribution and logistics, basic marketing strategy commonly used in retailing.
The third chapter deals with the research methodology which include research design, identification of population, data collection method, questionnaire assumption, questionnaire design, sample size, administering the questionnaire, reliability, validity test.
The forth chapter is on the interpretation of raw data collected using the questionnaire and the testing of hypothesis using the analysis of questionnaire.
The fifth chapter, which is the last chapter, is on the summary of the write-up conclusion and recommendation.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire