ABSTRACT
This study examined competitors in a business environment: as A motivation for better products – A case study of communication market. The research was descriptive in nature it utilized survey research design method. The data used in the work were from primary (questionnaire) and secondary (published materials) sources. The population of study consisted of all the worker in telecommunication providers in Akwa Ibom State and the user of GSM phones also in Akwa Ibom State. The sample size of one Hundred (100) respondents was chosen through the use of convenience sampling technique. The data collected were arranged in tables and analysed using simple percentage statistical method. The study revealed that competition is a normal feature in a free enterprise economy. The study concluded that healthy competition apart from encouraging production of quality goods and services act as a check and balance within the industry. The study that Government should put in place a functional regulatory framework to moderate the activities of competitors within the industry. The study that Government should put in place a functional regulatory framework to moderate the activities of competitors within the business environment.