What are the characteristics of appeal?
Appeal characteristics are those aspects of a book that engage the reader, which make it ‘a good read’. The vocabulary of appeal includes pacing, characterisation, story line/plot, setting/background detail/frame, mood/tone, writing style and genre.
What are the advertising appeals?
Advertising appeals are communication strategies that marketing and advertising professionals use to grab attention and persuade people to buy or act. In other words, you (or your communication) appealed to people because you were credible, you affected their emotions, or you made logical sense.