NFL players can not promote beer. Any professional athlete actively playing for the league can not endorse alcoholic brands including Patrick Mahomes.
Although athletes may be restricted from pitching alcohols like beer, the league itself generates millions of revenue by promoting such brands.
NFL players promote beer after taking retirement. For instance, Matt Snell is known for being featured in the Miller Lite Commercial for the first time in 1973.
Likewise, Tony Romo, the former quarterback for the Dallas Cowboys was employed as the spokesperson for the beer brand, Corona in 2018.
Bud Light has been the official beer of the National Football League for around 12 years. It is to be noted that until 2017, it was not allowed to play alcohol-related commercials in NFL games.
The official beer of everything unofficial, Coors Light first linked with NFL in 2007 by hiring coaches Dennis Green, Jim Mora, Bill Parcels, and a few others for their ad.
For two years in a row, the Coors light beer commercials have been able to feature CBS Sport’s best player for their brand endorsement.
Why Can’t Patrick Mahomes Promote Coors Light?
Patrick Mahomes can not promote Coors Light because active NFL players are restricted from promoting any sort of alcoholic drinks directly.
Besides that, the Official beer of the NFL is Bud Light. So, it is even more difficult for Mahomes to endorse Coors, a beer brand owned by Molson Coors Beverage Company.
Established 45 years ago, in 1978, Coors Light is a full-fledged beer company with 4.2% alcohol. This is the answer to the burning question, ‘Why cant Patrick Mahomes promote beer?’
This year, the brewing company came up with Coors Light Bear, a golf club cover. Mind you, not beer.
On the 15th of June, Mahomes took to Twitter to share 60 seconds clip from the famous Patrick Mahomes Coors commercial. He captioned the post saying that it is refreshing, great with friends, and undeniably just a bear.
Last year, Mahomes turned heads for associating with Coors Light. Mostly because it is a well-established beer brand.
As the famous saying goes ‘Where there is a will, there is a way’, the company found a loophole for the Kansas City Chief QB to promote their brand indirectly.
Nevertheless, the 27-year-old played by the rules. In 2022, he promoted their flashlight. It was a huge success. That is why, this year, the brand and Patrick collaborated again.
The QB has publicly told that Coors Light is one of his favorite brands. Especially during the offseason, the athlete mostly works with brands. A real Patrick Mahomes beer commercial has never been shot although he collaborated with Coors Light.
Almost a week ago, the QB was spotted drinking beer at Arrowhead Stadium while attending the Luke Combs concert. But it appears that many fans were not pleased seeing him enjoying the liquor.
Many fans commented, “Patrick Mahomes stop teaching kids to drink” while referring to him as a bad influence.
Patrick Mahomes Bear Commercial
Patrick Mahomes Coors light bear commercial came out on the 15th of June. Coors light bear is 0% adult beverage and 100% mammal per their advertisement.
At the beginning of the Coors Light beer commercial, the narrator mentions the rule of the NFL to not allow players to pitch alcoholic brands like alcohol.
Then, Mahomes is shown in the front yard, grilling meat. Then, a brown bear is introduced, who waves his hand as the camera focuses on it.
After that, the scene changes. Both Mahomes and Bear are shown hanging out on the sofa, watching the television as they munched popcorn.
Next, the star quarterback and the mammal go to play golf. While Patrick hits the ball with the golf stick, Bear just stands there amused.
As the two main characters of the commercial are shown on the golf course, the narrator mentions that only a few things are more refreshing on the golf course than the Coors Light Bear.
Their actual product, the golf club cover is placed next to the NFL star. Then, Mahomes goes to a house party, and the animal follows. Next, they head to the beach and relax.
Although Coors Light is perfect for the beach, it is warned that one needs to be careful as not everyone is fond of sighting a bear at a shore.
Well, it is in reference to the fact that people are prohibited from openly drinking alcohol in such public places. But, Bear has been deemed perfect to use at the beach.
In the end, the duo is at the first scene location. Mahomes says, “Coors Light Bear, the world’s most refreshing Bear” while handing over the cooked meat to the animal.
The bear obediently walks away after getting his share of meat. The advertisers did not make an effort to make the bear realistic by using visual effects.
It does not look scary, rather it looks friendly, the kind anyone would be friends with it gladly. Nevertheless, it is amusing to watch.
The credit for creating this fun commercial goes to Mischief Agency. It was shot in Kansas City during the end of spring, in May. It took less than 2 hours to film it per Forbes.
For 4 days, from the 15 to the 18th of June, the company launched some Coors Light Bears as well as a golf club in the shape of the bear.
Again, they will be publishing limited numbers of these items from 25 June to 29 June.
The Coors light bear is pure Mountain Cold refreshment. After a long tiring day, one can just hang out with the bear to refresh.
Coors Light Patrick Mahomes Commercial
Patrick mahomes Coors light flashlight was introduced by the QB himself on 13 July 2022 through his Twitter handle. The ad is 1 minute long.
In the starting, the speaker satire that Mahomes can not promote Coors Light. But, he can endorse Coors Light flashlight.
It can be seen that Mahomes walks into the kitchen and picks up the flashlight. He is confused as it is just a torch.
The narrator of the ad emphasizes ‘not a beer’ and goes on to describe its features, which are:
- It is available at 12 or 16 fluid ounces.
- Gives a sturdy feeling while holding it.
- It is 100% a flashlight, and 0% adult beverage.
- Best portable electric light for camping trips or warm summer nights.
- Manufactured using high-quality steel.
- Also the dual-threat QB comments, “It’s a quality flashlight.”
During the ending, Mahomes comfortably sits on a sofa, and cracks open the flashlight. Batteries fall as he tilts it and admires the equipment.
The narrator concludes the video by mentioning that all the proceeds go to 15 and the Mahomies Foundation, which is a child support organization founded in 2019 by the talented athlete, Patrick.
Within an hour, all of the products were sold out according to Front Office Sports. This proves that Patrick Mahomes Coors Light advertisement paid off.
The success of this campaign is unsurprising knowing that Patrick, a two-time Super Bowl winner is one of the greatest players of this generation.
He is the perfect example of how one can jump back and achieve their goal after a poor performance. It is because, despite the infamous Patrick Mahomes petition of 2021, he rose back.
When the Kansas City Chiefs lost against the Tennessee Titans in 2021, a fan started an online appeal to bench Patrick.
Change.org Patrick Mahomes petition began on Sunday and accumulated 56 signatures by Tuesday afternoon.
Over the years, he has proven himself a valuable asset to the sports world, which is the reason, not only Coors but many other brands like Adidas, State Farm, and Oakley many others pay millions to the two times Super Bowl MVP for brand deals.