Brand Yourself is an online platform that offers freemium services so that you can control and manage your online reputation and protect your privacy.
There are certain services on the website that you can use for free but you have to get a paid subscription in order to get access to their premium services.
Brand Yourself is a website where organizations or individuals can create their profiles and control what people find when they search for them on Google. It is basically a search engine management website that filters out the unfavorable search results from Google.
Further, the website notifies you when someone views your profile or when the search results are altered.
Brand Yourself Net Worth
The premium services of Brand Yourself are available at $10 per month and varies according to the tools and services.
The company raised a seed capital of $300,000 from several investors after it was founded.
Before their Shark Tank appearance, the company got $1.2 million in venture capital funding from Zelkova Ventures, Barney Pell, and Carl Schramm and $3.3 million in Series A round.
After Shark Tank, Brand Yourself raised its revenue to around $6 million in 2015. To this date, over a million users have benefitted from the services of the company.
As of 2022, the company’s annual revenue is over $7 million per year.
What Happened To The Company After Shark Tank?
In 2015, the CEO of Brand Yourself, Patrick Ambron appeared on Shark Tank to pitch for his website. It was featured in season 6, episode 23 of Shark Tank.
Ambron was asking for an investment of $2 million for 13.5% equity of his company. While the sharks found the idea and background story quite innovative, no deal was made.
Mark Cuban said that the search engine might not work for all the profiles. Kevin O’Leary as well as other sharks thought that the business is overvalued and might take a lot of money to make it stand out among the competitors.
Shark Robert Herjavec offered a deal for 25% equity in Brand Yourself but it was turned down by Patrick.
Even though the company was unable to bag an offer in Shark Tank, people found the pitch quite appealing and many other investors approached him.
The company made over a million dollars in sales in the following year after Shark Tank. The company raised capital of an additional $2 million for their Series A round from New Atlantic Ventures, FF Angels, and Barney Pell.
Patrick, Evans, and Kistler have been to several interviews like Heavy, Techcrunch, etc promoting their company. They also appeared on BBC’s show Dragon’s Den where Peter Jones gave them an offer to invest in their company.
The company has been able to establish itself as a leading ORM company not only in the US but also in the global market. More than 100 employees have been working in the company providing services like reputation management, social media cleanup, branding services, and so on.
Brand Yourself CEO
Founded in 2010 by Patrick Ambron, Pete Kistler, and Evan McGowan, Brand Yourself has an interesting story behind its founding idea.
The IT and managerial studies graduate Pete Kistler was unable to get a job because he was mistaken for a drug dealer with the same name on Google.
After graduating from Syracuse University, the three of them launched Brand Yourself as an online reputation management website that eventually has helped millions of individuals and organizations to improve their search results.
Currently, Kistler is the Head of Product Strategy and Design and Evan is the Chief Operating Officer.