ABSTRACT
This study seeks to discover audience perception of musical programmes on DSTV, aims at understanding reasons on choice and taste of preferences for such musical programmes aired on DSTV and their derivable benefits to its audience.
This study adopts the survey research design. It samples perception and opinions of residents in Lagos metropolis. It analyzed and gives a detail report on the data gathered. The process involves drawing up of a questionnaire that revolves around the issue research in the study, to be administered to 200 members of the selected population (Surulere, Yaba, Victoria Island and Lekki). The theories adopted and utilized are the Cultural norms theory, Perception Studies theory and Uses and Gratifications theory.
The study reveals that majority of the audience watch entertainment programmes (musical programmes) on DSTV in Lagos metropolis and their dispositions to such musical programmes are influenced by personal relationships, past experiences and quality of the videos. Also, the study reveals in its findings that music is a form of relaxation as it helps calm nerves.
The study recommends that music channels and station owners airing musical programmes and videos should ensure that the messages conveyed across to music audience by the musicians/artistes shall be more appealing to the values and aspirations of its audience.
TABLE OF CONTENTS
ABSTRACT
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire