ABSTRACT
This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data.
The objectives of the study were to find out the following.
1) The factor that influence the attitude of Nigerians towards made in Nigerian women’s weans
2) It the presence of foreign women’s wears affect the purchase of locally made ones
3) If locally manufactured women’s wear are not purchased due to their inferiority in relation to foreign.
The following hypothesis were tested using chi – square at 5% level of Significance.
H10: Most consumer / buyers do purchase locally manufactured women wears due to their inferiority in relation to foreign.
H11: Most buyers do not purchase locally manufactured women wears due to their inferiority in relation to foreign ones.
H2o: Presence of foreign women’s wears affect the purchase of locally made ones
H21: Presence of foreign women’s wears does not affect the purchase of locally manufactured ones.
H3o: Social class influence buyers choice of women’s wears.
H31: Social class does not influence buyers choice of women’s wears.
A lot of interesting result were obtained.
Firstly, most buyers do not purchase locally manufactured women’s wears due to inferiority in relation to foreign competing brand.
Secondly, the presence of foreign women’s wears affect the purchase of locally made ones by reducing the number of its purchase.
Thirdly, social class does not affect the purchase of buyers of the afore-mentioned topic.
Other result, were also obtained in addition to above, such as, majority of buyers and dealers of women’s wears accepted / rated locally made women’s wears as poor.
In the recommendation, the following were recommended among others.
1) Our local manufactures should try as much as possible to improve on the quality of their products by using high quality raw materials and use of modern techniques and technologies so as to reduce price
2) A will organized campaign should be carried out by manufactures association of Nigeria (MAN) to convince the public of the premier quality of the locally made product.
3) Textile manufactures should try to make cost affordable to the manufacturers by reducing the manufacturing cost and hence selling price
4) Minimization or banning of importation of foreign women’s wears in Nigeria so as to reduce emphasize consumers lay on them.
A lot of limitation stood against this project for example, inability to survey the entire state, high some of money incurred, and in sufficient time restricted a more detailed job.
However, the researcher believe that this work will definite help in understanding the subject matter better and also the result so obtained implemented will help in re-orienting the consumers attitude towards made in Nigeria goods in general.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire
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