ABSTRACT
This research work concentrate on the “Attitude of consumers towards the Nigeria made Goods” with particular note on Enugu metropolise.
Some objective of the study includes
– To know if Nigeria made goods are to help quality
– To determine the attitude of consumers for made in Nigeria goods.
– To know of reality Nigeria prefer foreign goods to that of Nigeria.
To achieve the above research question where set out extension literature reviews was carried out, the sample sizes of 400 were determined using Bourley’s formula, the analyzed data shows the following.
– People in Enugu metropolis have negative attitude towards the Nigeria made goods.
– Nigeria made goods is of inferior quality but they are cheaper than that of the foreign made goods.
In the light of the above the researcher recommends that government of Enugu State should set-up agencies where functions is to be re-orientates people having a positive attitude towards Nigeria made goods, our local factories on the other hand should produce goods that would be of high quality.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire