ASSESSMENT OF DIVIDEND OF POLITICS IN NIGERIA

ASSESSMENT OF DIVIDEND OF POLITICS IN NIGERIA

Abstract

The importance of government in any society is to enhance human condition through people’s involvement in the determination of various decisions that affect their lives.

This research project is thus a search for the dividend of politics and how it affects the citizens of Nigeria.

Chapter one of the study lays an introduction for subsequent chapters. Following the background of the study, the problem statement and the objective of the study which provided basis for the significance of the study and the hypothesis were stated. The limitations of this study were also highlighted.

In the literature review as contained in chapter two, works of various authors, international and local journals were reviewed to elicit views on the assessing the dividend of politics in Nigeria.

Chapter three, research methodology, description of population and sampling procedure for data collection were discussed. Methods of questionnaire design, determination of sampling size and questionnaire distribution were also highlighted.

Chapter four was based on analysis of data collected. This chapter was sub-divided into data analysis, hypothesis testing and summary. Percentage table, figure and narration were carefully employed for proper understanding and testing of hypothesis.

Finally, chapter five was divided into summary of findings, recommendation and conclusion.

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CHAPTER TWO: LITERATURE REVIEW                                2.0   Introduction                                                             16 2.1   Historical Perspective of Research Area                   16 2.2   Review of current Literature                                     18 2.2.1        Marketing Concept                                                  22 2.2.2        Contrast Between sales and Marketing Concept      23 2.2.3        An Overview of Nigerian Financial System                       24 2.2.4        Classification of the Nigerian Financial System               25 2.2.5        The Role of Marketing in Nigerian Financial            26 2.2.6        Marketing of Banking Service in Nigeria                 27 2.2.7        Application of marketing mix in the Banking Industry    28 2.2.8        Total Quality Management                                       41 2.2.9        Customer Satisfaction                                             46 2.2.10 State of the Banking Industry                                      48CHAPTER THREE: RESEARCH METHODOLOGY 3.0   Introduction                                                             53 3.1   Area of study                                                            54 3.2   Research design                                                       54 3.3   Population of the study                                            55 3.4   Sample and sampling technique                              55    3.5   Instrument for data collection                                  56 3.6   Administration of the instrument                            58 3.7   Method of data analysis and presentation               58CHAPTER FOUR 4.0   Introduction                                                             59 4.1   Characteristics of respondents and classification    59 4.2   Data presentation and analysis                                       61 4.3   Answer to research question                                    75CHAPTER FIVE 5.0   Introduction                                                             78 5.1   Summary                                                                         78 5.2   Conclusion                                                              80 5.3   Recommendations                                                   81 Bibliography                                                            84                    Appendix/Questionnaire                                         86
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