ABSTRACT
The success or failure of any business depends largely on the marketing function. It also provides a vital interface between the organization and its environment.
Similarly every investment has some “opportunity cost”, since each involves the owner foregoing some alternative. Similarities notwithstanding, there are great many differences among investments. They differ as to the nature of economic activity, the magnitude of the outlay, asset type/class and otl mundane issues as location and identity of owners, her
To this effect, financial theorists and market analysis have developed many techniques to evaluate and market specialized product of this nature. As for market analyst, asset valuation is to aid the marketing of businesses eitherin part or in whole In an effective and efficient manner. Therefore the concept of value and the different valuation methods like, book value, earnings
potential, market value must be accorded its prime place in the course of evaluation, This must also be considered alongside the marketing objectives,
Investor’s preferences and the operating environment: economic, social/political, legal and other components of the environment.
However, it is important to remember that no single approach will ever give the ‘right” answer. To a large extent the appropriateness of any method depends on the evaluator and the prevailing circumstances.
Therefore the purpose of this study is not to arrive at ‘the answer’ but lay a solid foundation for a market to identify critical variables for a target buyer and develop realistic scenarios to enable him establish a ‘value’ for the assets.
This definitely would lead to the attainment of marketing objectives in an efficient and effective manner.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire
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