ANALYSIS OF THE IMPACT OF EFFECTIVE COMMUNICATION IN INCREASING ORGANIZATIONAL PRODUCTIVITY – (A CASE STUDY OF NIGERIAN BREWERY PLC, AMAEKE, NGWO, ENUGU, ENUGU STATE)

ABSTRACT

The topic of this research is Analysis of the Impact of Effective Communication in Increasing Organizational Productivity. A case study of the Nigerian Breweries Plc, Amaeke, Ngwo, Enugu, Enugu State. The researcher used survey design for the study. The population of the study was eight hundred and ninetynine (899) employee of the company, with sample size of one hundred and thirty-three (133). The researcher used both the primary and secondary sources of data in the course of the study. The primary data were collected through the instrument of questionnaire and observation. The secondary data were collected from text books, journals, magazine, newspapers, and libraries. The research finding revealed that communication breakdown has effect in the management of an organization which results in low productivity. The researcher recommended among other management should continue to keep in touch with the workers on new development in the organization.

 

 


TABLE OF CONTENTS 

CHAPTER ONE:  INTRODUCTION 

1.1    Background of the study                                                            

1.2    Statement of the problem                                                             

1.3   Objectives/purposes of the study                                               

1.4   Research questions/hypothesis                                                   

1.5    Significance of the study                                                            

1.6    Limitation of the study                                                               

1.7    Scope of the study                                                                      

               Chapter References                                                                    

2.1   Theoretical framework for the study                                          

2.2    Historical background                                                                 

2.3   Current literature on theories postulated above                            

               Chapter References                                                                       

CHAPTER THREE:   RESEARCH DESIGN AND METHODOLOGY 

3.1    Research Design                                                                          

3.2    Sources of Data                                                                             

3.2.1 Primary Sources of Data                                                             

3.2.2 Secondary Sources of Data                                                           

3.3   The population of study                                                              

3.4   Sample Design and Determination of Sample Size                       

3.5    Methods of Data Collection                                                        

3.5.1Questionnaire Design, Distribution and Collection of Responses             

3.5.2 Secondary methods of Data Collection                                      

3.6   Methods of Data Presentation and Analysis                                 

               Chapter References                                                                     

CHAPTER FOUR:  DATA PRESENTATION AND ANALYSIS

4.1    Data Presentation                                                                        

4.1.1 Demographic characteristics                                                       

4.1.2 Presentation According to Key Research Questions                  

4.2   Analysis Based on Research Hypothesis                                      

CHAPTER FIVE:  SUMMARY OF FINDINGS, RECOMMENDATION    AND CONCLUSION

5.1    Summary of findings                                                                   

5.2     Conclusion                                                                                           

5.3    Recommendations                                                                       

               Bibliography                                                                                  

               Appendix                                                                                              

               Questionnaire                                                                                

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