ABSTRACT
This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This study aimed at finding out the underlying forces of street trading. This marketing implication of street trading revealing the classes of the society that patronizes the street traders and why they prefer it to super market and conventional markets. Finding out the problems of street trading to the society. Data was collected from both primary and secondary source using questionnaire, interview and observation. Data presentation and analysis were done using tables and chi-square test, which also served the purpose of testing hypothesis and interpretation of result. The following findings were drawn; lack of job opportunities contributes a lot in the increase in street trading in urban city’s. Street trading encourages the sales of good and quality goods, street trading helps in selling goods to consumers at close reach, they sell their goods cheaper than these in the other market. The researcher recommend that government should reduce rural urban migration, which is one of the major factors that contributed to street trading and also they should provide opportunities in our local areas by locating industries to the local area.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire
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