AN EVALUATION OF RADIO PROGRAMMES AS A TOOL FOR EMPOWERING NURSING MOTHERS IN THE FIGHT AGAINST INFANT MORTALITY

ABSTRACT

This study is an attempt to shed light on the role of radio programmes as a tool for empowering nursing mothers in the fight against infant mortality in Kaduna state. The study adopted the method of triangulation that include content analysis, survey method of questionnaires, participatory observation and interview to achieve its objectives. Radio as a blind medium of mass communication is a veritable tool of change and development when considering its wide reach and the simplistic nature of radio sets. As such, it allows for other activities while paying limited attention to it and yet the messages can be clearly decoded and understood by the listeners, particularly in rural areas because of its popularity, cheapness and can operate easily on ordinary dry cell batteries without electricity.

Therefore, relevant research literature was reviewed to provide an insight into the role of radio in the quest for empowerment amongst nursing mothers. This led to the adoption of the development media theory, which is founded on the tenets that the mass media should be used as a tool to advance the overall goals of development in every society

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