ABSTRACT
The fundamental facts of the topic “The Evaluation of Information Technology Impact in Development of Effective Marketing Strategies in the Banking Industry in Enugu Metropolis, “which looks into or investigate the trend ratio or quantum of this integral system (ITS) yield in the banking industry since the Y2k compliance and the revolutionary epoch of its, and accelerated future target goals to turn labour intensive market of workforce to capital intensive in no distance time. Meanwhile, this work run through five distinct chapters to make it a reality. The chapter one deals on the background, statement of problem objectives, research questions, purpose of study, significance and scope. The chapter two covers the literature review. Again, chapter three the research methodology and its distinctive components. The chapter four discusses the analysis and interpretation of data and test of hypotheses respectively. Finally, chapter five highlights the summary of findings, recommendations and conclusion which brings to fore the innovative and transformatory role, this subsystem have given towards five tuning the efficiency, effectiveness and productivity that is inherent in this use of Information Technology on organizational performance.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire