ABSTRACT
This study focused on the impact of physical distribution policies on pure water. A case study of Yoyo pure water.
To carry out the research work, some of the following objectives were set out.
– To determine if consumers are satisfied with the distribution policies adopted by Yoyo pure water in Enugu metropolis.
– To determine the impact of distribution on the profitability of Yoyo pure water company
– To offer solutions and suggestions on how to tackle and alleviate distribution problems identified.
Based on these, four hypothesis were formulated data were sourced using questionnaire. Extensive literature review on past work, text books, journals on the area of study were carried out.
Bourley’s formula was used to determine the sample size of the customers while a census of the staff was carried out.
The data collected were presented on statistical tables, analyzed and interpreted while the research hypothesis was tested using chi – square.
From the analysis, the following findings were made:-
– That Yoyo company make their products readily available to their customers.
– That the distribution policies of Yoyo pure water company lead to increased customers patronage and impact positively on the profit of the company.
Based on this, the following recommendations were made.
– That the company should continue improving on their distribution policies.
– That the company should also maintain good and efficient services to it’s customers.
– That the company, should continuously monitor the marketing environment so as to ensure continued relevance of it’s distribution policies on serving the market efficiently and effectively.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire