AN ANALYSIS OF THE EFFECT OF THE PRICING STRATEGY FOR EFFECTIVE MARKETING OF A PRODUCT

TABLE OF CONTENTS

Abstract

CHAPTER ONE

1.0    Introduction

1.1   Background of Study

1.2   Statement of Problems

1.3   Research Objectives

1.4   Research Question

1.5   Research Hypothesis  

1.6   Scope of Study

1.7   Significance of study

1.8   Limitation of study

1.9   Definition of terms

CHAPTER TWO

2.0   Literature Review

CHAPTER THREE

3.0   Research methodology

3.1   Research Design

3.2   Population of study

3.3   Sampling Design and Procedure

3.4   Data Collection Instrument

3.5   Administration of Data Collection Instrument

3.6   Methods of data analysis

CHAPTER FOUR

4.0   Data Presentation and Analysis

4.1   Data Presentation 

4.2   Test of Hypothesis 

CHAPTER FIVE

5.0   Summary, Conclusion and Recommendation

5.1   Summary

5.2   Conclusion

5.3    Recommendation

References

Questionnaire

You May Also Like

THE EFFECT OF ENERGY CRISIS ON EMPLOYMENT IN NIGERIA

Energy is being regarded as an essential resource for the satisfaction of human needs. It is the satisfaction of the daily human needs, which cannot be achieved without energy that brings comfort and convenience to human life. This study examines the effect of energy crisis on employment in Nigeria. A sample of 200 unemployed youths was selected with random sampling technique being employed to carry out the study. The study has the following as its research objectives: to establish the effects of energy crisis on employment in Nigeria, to survey the effects of energy crisis towards poverty reduction in Nigeria and to investigate the prevalence of energy crisis on employment in Nigeria.
Read More