SourceFed is the brainchild of Philip DeFranco, who decided to create a YouTube channel based on a show he previously called The Philip DeFranco Show. This new channel was created to organize popular culture events, current events, news and things from the world of technology. It wasn’t DeFranco’s only internet-based business, which owned several internet properties. SourceFed can rightly be described as its most popular internet company. We take a detailed look at the channel life cycle.
Everything you need to know about Sourcefed
The SourceFed channel was established in 2011 but became non-operational a few months after its relaunch in 2012. This was due to YouTube funding original content on their streaming platform under the $100 million project, which failed. The transaction that was made with the creator; DeFranco, limited his creativity to one type of content when he wanted to have different types of programs on the channel – that’s why SourceFed was created on January 23, 2012.
He started his operations and started with the show 20 minutes or less which was for the news. During the same month, five more shows were added to the channel’s lineup. They were; Curb Crash, The New Movie, Bloopers, Commentary Commentary, and DeFranco Inc.: Behind the Scenes
For content, the channel reaches into a pool of political topics, social events and in 2012 they attended this year’s episode of VidCon video convention. As the channel continued to grow, DeFranco created spin-off channels more focused on certain topics; most notable was the nerd channel SourceFed Nerd and some of the original channel’s shows were moved to this channel.
For the shows to be effective, it had to be a host job and a crew for production, writing, and video editing. Some of the crew would include: Jeremy Azevedo, who executive produced content for the channel’s entire existence until its closure. Owen Carter was editing, Ricky Mizuno worked as production assistant, operations were handled by Sophia Rocha, Starline Hodge was the channel’s graphic designer while Audrey Davy worked in content production.
The total number of hosts was over twenty. A few other presenters included; Steve Zaragoza, Whitney Moore, Meg Turney, Steven Suptic and Sam Bashor, among others. Joe Bereta, Lee Newton and Elliot Morgan served as the show’s hosts. They also had guest hosts on the program, including Laci Green, George Watsky and Timothy Ferriss.
Sourcefed has been the source of controversy on more than one occasion, but what’s a press briefing without some controversial information?
Why was it cancelled?
Things began to change in June 2013, specifically DeFranco sold the channel to the internet television network Revision3, which was eventually purchased by media company Discovery, Inc. After the channel was sold, most of its power creative on the broadcast content has been transferred to others.
This has led to a drop in viewership and because of the way YouTube works, where the number of views is directly proportional to the amount made, the channel’s income is affected. The drop in their ratings may also be related to how quickly the hosts left the show.
Hosts who had attracted an audience of themselves would see no reason to continue visiting the channel because the reason they came to watch it was no longer there. The network did not do enough to keep its hosts, and with each departure some of the audience left, until it became financially unwise to continue running the channel.
Of all the channels launched with the $100 million YouTube project, Sourcefed topped all others, crossed the 100 million views mark and has millions of subscribers.
Where are they now?
DeFranco is still producing content and hosting various shows. He is currently working on his show. The Philip DeFranco Show. Four of SourceFed’s previous hosts got together and launched a new show called The ValleyFolk which is somehow connected to SourceFed. The other animators also moved on to other shows and continued in the creation of multimedia content and. The same goes for the crew members.