ABSTRACT
The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project or how it ineffectiveness is can put people off from the advertised product. Advertising as a business promotional tool has badly neglected in Nigeria industries as a mot managers thinks their product can survive without if the main purpose of the study is to ascertain the public attitude towards the advertisement of MTN’s Advertizing to enable some MTNs business organization known how consumer feel about services. It will further evaluate the impact of advertising in the sale of MTN’s services. It would also benefit student of Mass Communication Business administration, marketing and other similar disciplines that may carryout similar researcher, and the result of the work shall highlight considerably the persuasive quality of advertising on consumers perception and attitude to MTN product and how it helps to create broad awareness. And finally to correct the negative impressive some people are having about advertising. In the same aim it will support market who wished to excel by recommending that advertising should be planned by experts to ensure its effectiveness and to make sure it does not communicate the wrong information thereby solving some marketing problems.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire
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