ABSTRACT
This study is designed to evaluate impact of advertising strategies of beverages industry with special reference to Cadbury Nig. Plc.
From the research, we want to find out whether advertisement is an important tool in marketing activities of beverages. The general objective of the study is to determine whether advertising have some significant effect on the sale of Bournvita in Enugu metropolis.
The research question will help us to find out how adverting activities create awareness on Cadbury product. The significant of this study will show us to what extent advertising has contributed towards the sales of their products. The project work will only investigate the effect of advertising on sales of beverages with particular reference to Cadbury Nig. Plc within Enugu Urban. In chapter 2, related literature, previous studies and the necessary tools are reviewed. In chapter 3 and 4 methods used in collecting data and presentation are discussed. Chapter 5, deals with summary of findings, recommendations and conclusions.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire