Activities undertaken to create awareness for goods by conducting contest is?
-
A.
marketing concept -
B.
consumerism -
C.
sales promotion -
D.
marketing mix
Correct Answer: Option C
Explanation
Sales promotion is the process of persuading a potential customer to buy the product. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.