CHAPTER ONE
INTRODUCTION
Communication is a derived from the Latin word ‘communis’ meaning in English “to share” and is a process of exchanging information, ideals thoughts, feelings and emotion through speech, signals, writing or behaviour. Communication is define by valenzuela, as any act by which one person gives to or receives from another person information about person needs, desires, perceptions, knowledge or affective states. In communication process, a sender (encoder) encodes a medium/channel to send it to the receive (decoder) who decoded the message after processing the information and sends appropriate feedback/reply using a medium/channel as well. People communicate with each other in a number of ways that depend upon the message and the context of situation it is sent. Choice of communication channel and the individual’s style of communication also affect communication so that there are a variety of communication contexts and styles.
Communication Medium
Communication is based on the channel/medium which are used, verbal or non- verbal.
Verbal Communication
Verbal communication refers to the form of communication in which messages are transmitted verbally, i.e mouth sometimes known as oral production or communication. The main objective of every communication is primarily to have audience understand subject matter or message tried to be conveyed to them.
In oral/ verbal communication spoken words are used. It embraces speech, video coverage, face to face conversation radio, television transmission. In oral production communication is influenced by pitch, volume, speed and clarity of voice.
Written Communication
Written communication in written communication, graphic marks/ sigs or symbols are used to convey intended communicative meaning. A written message may be printed or hand written. In written communication messages can be transmitted via e- mail, letter, report, memo and the likes. Message in written communication is encoded in the vocabulary and grammar of the language, writing legibility style, precision and clarity of the language used.
Non-Verbal Communication
Non-verbal communication is the sending, receiving through non-spoken medium messages accompanied by gesture, body posture, facial expressions. Tone or voice carriage, obvious words are not in display