ABSTRACT
This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A descriptive research was conducted and a judgmental sampling technique was used to select thirty (30) staff of the company. However, only twenty-six (26) responded to the questionnaire Research question were asked to guide the study. The instrument for the study was the questionnaire. Data collected were analyzed by used of descriptive statistics- frequencies and simple percentages. The finding of the study revealed that the firm under study adopted the manufacture brand name for its products that it branded its product to serve as basis for advertising furthermore; it revealed that effective package prevents chemical change of the product. It was also revealed that packaging and branding has the selects of sales increase and increasing profits. The paper provided recommendations that companies need to have good brand name for their products by employing brands managers, and that packaging technologists should be engaged in making packaging decisions. Also, it was recommended that more funds and time should be devoted by firms for packaging and branding.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire