ABSTRACT
This work concern on how the meaning of the words/lexis can be utilized in the language of advertisement in Pidgin English. Furthermore, the result shows that Nigerian pidgin have a significant for advertisement purpose since it combine of both and indignant languages.
TABLE OF CONTENTS
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background To The Study
1.2 Brief History Of Pride Fm Radiogusauzamfara State
1.3 Statement Of The Problem
1.4 Objectives Of The Study
1.5 Research Questions
1.6 Scope And Delimitation
1.7 Definition Of Terms
CHAPTER TWO
LITERATURE REVIEW
2.0 Introduction
2.1 Nigerian Pidgins As A Language
2.1.1 Origin Of Nigeria Pidgin
2.2.2 Nigerian Pidgin And Nigerian English
2.3.1 What Is Lexico-Semantics?
2.3.2Lexico
2.3.5ANALOGY
2.3.6COINAGE/NEOLOGISM
2.4.1 ADVERTISEMENT IN NIGERIA
2.4.1 TYPES OF ADVERTISEMENTS
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 INTRODUCTION
3.2 RESEARCH DESIGN
3.3 SOURCES OF DATA STUDY
3.5 SAMPLE AND SAMPLING TECHNIQUE
3.6 RESEARCH INSTRUMENT
3.7 METHOD OF DATA ANALYSIS
CHAPTER FOUR
Data Collection and presentation Analysis
4.1 INTRODUCTION
4.2DATA ANALYSIS AND SUMMARY
Coinages, Neologisms and Borrowings
4.3 SEMANTIC SHIFT
4.4 ANALYSIS OF SEMANTICTRANSFER AS LEXICO SEMANTIC FEATURE
4.5 ANALYSIS OF ABBRONYMS AND ANALOGY
4.6 SUMMARY OF THE STUD
4.7 SUMMARY OF THE RESEARCH FINDING
REFERENCES