Kenya has not been left far behind when it comes to information technology. In fact, the country ranks among the top countries in the region where ICT has taken hold. This is evident from the number of searches and interactions that take place over the Internet. According to the latest Alexa ranking, the following are the most visited websites in Kenya :
10 Most Visited Websites in Kenya (Latest Ranking)
1. Tuko.co.ke
Tuko ranks third as one of the fastest growing sites in Kenya after Google and YouTube. It was founded by Georgios Vlachou who is also the founder of naij.com, one of the fastest growing sites in Nigeria. People visiting the website at www.tuko.co.ke are looking for the latest gossip across the country and beyond. The website also contains the latest news from Kenya and around the world. without neglecting the entertainment news. What is unique about the site is not only that the news is available in both English and Swahili. It also provides a platform to engage visitors with issues that could impact societal change.
2. Standardmedia.co.ke
According to Alexa rankings, this is the most searched for a website in Kenya. It is owned by Standard Media Group. The group owns one of the largest newspaper publishers. It also owns a television station. People visit her website at www.standardmedia.co.ke to get the latest news in the country, region and world. The site contains all kinds of news, be it sports, health, entertainment, business or politics. It therefore deserves its place as one of the most visited sites in Kenya.
3. Nation.co.ke
Nation.co.ke is the website of another of the country’s leading newspaper publishers. The company prints and distributes The Daily Nation, The East African and other weekly and monthly publications. It also owns Nation TV, QTV. In addition, the group operates the radio stations Easy FM and Q FM. The latest news and TV programs can be found on the website www.nation.co.ke.
4. The-star.co.ke
Like the three top addresses above, The-star.co.ke, owned by Radio Africa Group, is a daily newspaper that was launched in July 2007. The newspaper includes political news, business, sports, health reports and even trending videos. This information can be found at www.the-star.co.ke.
5. Sde.co.ke
Sde.co.ke is an entertainment site that reports on African celebrities from different fields of work and the latest gossip from around the country. According to Alexa rankings, this page is the 5th most visited in Kenya. People who visit the website at www.sde.co.ke get access to trending music videos, gossip and celebrity awards, both in Kenya in Africa.
6. Betin.co.ke
Betin is one of Kenya’s fastest growing betting sites owned by a group called Logispin. The betting company secured its license to operate sports betting in Kenya in 2015 and has since made it to the top. It attracts lovers of Premier League, online casino, virtual and racing products. The betting company earns more than Ksh 50 million per day, which is over Ksh 1 billion per month. Many Kenyan sports fans looking to hit the jackpot visit the website at www.betin.co.ke from their desktop, mobile or tablet. They also register on the platform and then deposit funds using the MPESA billing number.
7. Jumia.co.ke
Jumia is a one-stop online shopping site in 2012 to bring the market closer to the people. Jumia was first introduced in Nigeria and has expanded its operations to other African countries including Kenya. Hence we have Jumia Kenya. The online shopping platform not only sells products like electronics, groceries, phones and more, but also offers the sellers an opportunity to sell their desired product by simply uploading the image they want to sell with price tags. This makes it easy and exciting for local entrepreneurs and small businesses that don’t have the resources to set up their own online retail platform. Registration is free and only takes a few minutes.
A closer look at the above list reveals the following: Kenyans have embraced e-commerce and are therefore more likely to trade online. It also shows that people are using the internet as their preferred mode for job hunting. We can also see that social media has taken shape in the country. This probably explains the popularity of blog sites in Kenya.
8. Sportpesa.com
Sportpesa.com is an online sports betting platform operating in Kenya, South Africa, Tanzania and the UK. The company earns more than Ksh 500 million per month and sponsors most of the country’s sporting activities such as Kenya Rugby, Kenya Premier League and Kenya national football teams for men (Harambee Stars) and women (Harambee Starlets).
Through aggressive marketing, Sportpesa won due to the loyalty of Kenyan sports lovers and the fact that more and more Kenyans are visiting the website at sportpesa.com to use betting as a source of income, Sportpesa continues to grow while maintaining its position as Kenya’s largest brand. With the enduring love for sports betting, it might stay longer as one of the most visited sites in Kenya.
9. Citizentv.co.ke
is a national television station owned by Royal Media Services Ltd and like a number of broadcasters in Kenya, the Citizens broadcast in English and Swahili. The company currently has the widest geographic reach and has established several leading national and local broadcasters such as Radio Citizen and Hot96 FM. Visitors visit the website at citizentv.co.ke to access important national and international news, entertainment and national announcements.
10. Ghafla.co.ke
Ghafla is undoubtedly the biggest blog entry in Kenya. Although it only started a few years ago, it has captured the hearts of many Kenyans. The site offers the latest news, especially on entertainment, social media and politics. The site also offers online surveys on entertainment-related topics. It can be accessed via www.ghafla.co.ke.
Kenyans did not lag behind with the advent of information and communication technology. Kenyans search the Internet for information about events happening in their area and elsewhere in the world. These most visited websites in Kenya have proven themselves through quality and exciting content.